Launch

Every buyer will look for hygiene and cleanliness standards and therapist/practitioner bios with photos and experience before acting — none of it exists on the site yet.

Fix: Collect 3–5 pieces of real proof before launch: hygiene and cleanliness standards, therapist/practitioner bios with photos and experience, guest reviews with specifics.

Bookings are the primary conversion, but there's no live flow — requests currently have nowhere to go.

Fix: Connect the booking request form to the bookings collection with a confirmation email.

Local searches for "ice bath sessions Rawai" surface the map pack first — an unclaimed profile is invisible.

Fix: Claim/verify the profile, match name-address-phone with the site, and link both ways.

An Ostra demo URL is fine for preview, not for the first real customer.

Fix: Connect rawai-recovery-spa.com (or your preferred domain) — SSL is automatic.

Only Rawai is covered; neighboring areas search the same service and land on competitors.

Fix: Add 2–4 neighboring-area pages using the location page template in the SEO map.

Each offer without its own page loses its search traffic and its conversion path.

Fix: Generate the remaining detail pages from the SEO map before or shortly after launch.

Without analytics the first month of traffic teaches you nothing.

Fix: Enable analytics before the first visitor, not after.

Bookings that sit unanswered for a day convert like they never happened.

Fix: Route form submissions to an inbox someone actually checks; add an auto-acknowledgement.