Data
leads
Inquiries from forms and messages
nametext
channeltext
messagetext?
statustext
created_atdate
internal
customers
One record per person across forms and checkout
nametext
emailtext
phonetext?
internal
products
Products and offers with pricing and checkout links
nametext
typetext
pricenumber
stripe_price_idtext?
imageimage?
user-facing
orders
Purchases, deposits, and payment status
customerrelation
amountnumber
statustext
internalone-to-many → customers
bookings
Booking requests with status tracking
customer_nametext
servicerelation
preferred_datedate
statustext
internalone-to-many → services
services
Bookable/quotable offerings with pricing
nametext
descriptiontext
pricenumber?
imageimage?
user-facing
pages
Generated website pages and metadata
titletext
slugtext
sectionsjson
user-facing
testimonials
Named proof for trust sections
authortext
quotetext
contexttext?
photoimage?
user-facing
faqs
Objection-handling content, also SEO fodder
questiontext
answertext
user-facing
locations
Service areas / locations for local SEO pages
nametext
slugtext
descriptiontext?
user-facing
team
People behind the business — a trust signal, not an org chart
nametext
roletext
biotext?
photoimage?
user-facing
Forms
Booking request
→ bookingsCapture ice bath sessions bookings
name · service · preferred date · phone
Dashboard modules
LeadsCustomersOrdersBookingsWebsite statusSEO score